Sales are without a doubt the most important data you'll want to follow when launching an event. Nevertheless, when monitoring your events you should also take a look at another kind of data: Traffic (i.e: visits on your event page)

This is important because it will help you understand how your event is performing, and anticipate future sales. 

🔢 Total visits

We count visits (across app and web), not unique visitors. If a person visits twice your event page, it will be counted as two visits.

📈 Visits over time

The traffic data is broken down by day, which allows you to see how your website traffic is changing over time. This can help you identify trends: you may notice that traffic increases in the week leading up to the event or that certain marketing campaigns are more effective than others.

💡 If you see a decrease in traffic lately, it is probably time to do some event promotion

🎛️ Visits by source

We automatically identify from which source visits come from. It can be one of the following:

• Shotgun: The visitor browsed on Shotgun website/app to find the event, or is coming from a notification
• Specific website (Facebook, Instagram, Google, Linktree,…) : We get this information from the browser
• Direct or unknown:
  • Unknown: Sometime we can’t retrieve the parent’s website information, and those visits are considered “unknown” (usually less than 10% of visits)
  • Direct: The visitor arrived directly to the event page, not from a browser. This happens for example by clicking an url from a Messenger or Whatsapp conversation. It happens as well when pasting the event url directly in the browser.

💡 Knowing where your traffic comes from allow you to focus on the most efficient channel

💡 If you want to have more precise source tracking (such as a specific online ad, a newsletter...), you can use tracking links from the "Events > Promotion" section and define your own custom sources!

👉 Conversion rates

• Buy conversion rate: Total orders / Total visits
• Interested conversion rate: Number of users who clicked on "interested" / Total visits
• Share conversion rate: Number of event shares / Total visits
  (This is underestimated given that it doesn't take into account users copy-pasting the event url directly from their browser, nor users who take a screenshot of their app and share it to their friends)