The tickets "Sales Period" enables you to decide when your tickets should be available for sale to maximize sales efficiency.
The benefits of Ticket Sales Period
Optimized Ticketing Structure: Display only the current ticket tier available for sale to simplify buyer choices, reduce cognitive load, and improve decision-making.
Increased Urgency: Scheduled ticket release dates and automated tier transitions create sales momentum, fostering a sense of urgency and driving quicker ticket purchases.
Enhanced Buyer Engagement: Encourage faster ticket sales by strategically hiding upcoming tier prices, triggering FOMO, and motivating buyers to secure their tickets sooner.
How does it work?
To edit a ticket Sales Period, go to Events > Tickets Listing > Edit Ticket > Advanced options > Sales period.
Sales period = Now
This is the default option
When the ticket sales period is Now, the ticket is displayed on the event page and available for sale (if not soldout).
Event page display
The ticket is available for sale
Sales period = On a specific date
When the ticket sales period is On a specific date, the ticket will only be available for sale starting from the sales start time.
(optional) It’s possible to pick a sales end time. If the sales end time is not specified, the ticket will be available to buy until the end of the event.
Event page display
1- Visibility = Visible
The ticket is listed on the event page with its start date and with its price
2- Visibility = Visible without price
The ticket is listed on the event page with its start date and without its price
3- Visibility = Hidden until sales start
The ticket is not listed on the event before the sales start date
Sales period = After this ticket
When the ticket sales period is After this ticket, the ticket will only be available for sale once the selected ticket will be soldout.
Event page display
1- Visibility = Visible
The "Late bird" ticket is displayed on the event page with price
2- Visibility = Visible without price
The "Late bird" ticket is displayed on the event page without price
3- Visibility = Hidden until sales start
The ticket is not listed on the event page until Regular bird is soldout
As soon as the "Regular bird" ticket is sold out, the "Late bird" becomes available for sale:
