Table of contents:

• Understand your community
• Identify your super fans
• Target your community by music taste
• Reward and retain your biggest fans
• Target the right buyer at the right time
• Gain followers and engage your community

1- Understand your community

Understanding your community is key to success; it will help you tailor your event's artistic direction and distribution based on your community's needs.

The community insights

Firstly, you can explore your community on Shotgun from the Analytics section. There is a section called Community that is dedicated to it, and that will help you have a deep understanding of how your community evolved over time, how engaged your community is, and who they are (age, gender, music tastes, purchase behavior, etc.).

💡 We highly recommend you use the events filter (select events) at the top right of the page to compare the participants who attended different events:

• club events vs. festival events
• techno events vs. house events
• concert events vs. theatre events
• etc.

The segment's socio-demographic information

You now have fascinating insights into who the fans are in each of your segments.

💡 We encourage you to go check them often.

Don't know what kind of segment to create? No worries; we have created tailored ones for you (see below👇)!!

Your tailored suggested segments

We have created insightful suggested segments tailored to you based on your previous events and your community. Those suggested segment are:

• 🥰 Super fans
• 😍 {Music Genre} lovers (based on the music genre used the most frequently for your events)
• 🎫  {Ticket name} ticket buyers (based on the type of ticket sold the most frequently for your events)
• 🌐 Followers on Shotgun

Go visit Marketing > Segments to discover them!

The satisfaction survey

The Shotgun satisfaction survey is a great way to gather valuable insights from your community.

💡 We highly encourage you to activate it at all your events.

2- Identify your super fans

Identifying your most devoted fans is crucial for engaging them and fostering a community spirit, ultimately transforming them into enthusiastic brand ambassadors.

Play with shotgun segmentation filters to identify your best ambassadors and reward them. You can start with the following set up:

• Minimum 10 events
• Minimum €300 spent
• Last purchase after 01/01/2024

💡 We recommend that you empower your super fans by giving them special discounts (by creating a private restricted ticket) or offering them free backstage access, for example.

3- Target your community by music taste

One of the most obvious and efficient ways to segment your community is based on their music genre! The good news is that if you're already throwing various events tagged with different music genres, you can rely on them to segment your community.

For example, if you want to segment you're biggest House/Deep House fans, apply the following filters:

• Minimum 2 events
• Events Music genre: House and Deep House

💡 This segment can help you maximize the efficiency of your marketing efforts by targeting relevant communication to the right audience, ensuring continued receptiveness to your communications.

💌 Are you looking for more advanced tools to segment your community based on their music tastes? Please reach out to us by email at q@shotgun.live

4- Re-engage your inactive buyers

With Shotgun segmentation features, you can easily unveil users who bought tickets for past events but haven't bought a ticket yet for a future event. This is a powerful tool to keep your community active and engaged.

Let's say you're throwing a festival in 2024, you can use the following filters to identify your inactive buyers:

• Events purchased: 2022 edition & 2023 edition (all of them)
• Events not purchased: 2024 edition

💡Once you have identified your inactive buyers, you can re-engage them by offering them a special discount (using a coupon or a private restricted ticket).

5- Target the right buyer at the right time

To maximize the impact of your marketing effort, it is highly recommended to segment your community in order to target the right person at the right time of your sales cycle.

💡 For example, at the end of the sales cycle for your next event with Solomun, targeting people who haven't bought a ticket yet but are used to buying tickets at the last minute may be a smart way to boost your sales. Here is how to create such a segment:

• Events not purchased: Solomun (the event you're promoting)
• Ticket purchased: Late and Last Chance

6- Gain followers and engage your community

The best way to keep your community engaged is to keep them informed about your event release. On Shotgun, your fans can follow you on your organizer page, and if they accept, they can receive a push notification on their mobile every time you launch a new event.

💡 If you want to grow your community on Shotgun, we recommend you offer discounted tickets to your fans who follow you on your organizer page. Not only will you reward your active fans, but you will also encourage new users to follow you on Shotgun. Here's how to do so:

1. Create a new segment:
   • • Follows me? Yes
     • Subscribed to push? Yes
2. Create a discounted restricted ticket for your followers ❣️
   • You can call this ticket "Community ticket" for example
   • Explain in the ticket description that users have to follow you on Shotgun (and activate push notifications) to be able to buy this ticket
   • We recommend you create such type of ticket on all your events
3. Relax and enjoy watching your followers grow 📈

💌 We hope you will enjoy playing with your new community tools! If you have any questions or recommendations, please reach out to us at q@shotgun.live ✌️