Sales are without a doubt the most important data you'll want to follow when launching an event.

This is important because it will help you understand how your event is performing, and anticipate future sales. 

🔢 Top Level Metric

• Tickets Sold: From there you can see how many sales happened today (00:01AM to 23:59PM). By default this number do not include invitations, unless you specified it in ticket listing settings.
• Revenue: This is your revenue after Shotgun fees (like everywhere else in the Smartboard), except for resale upgrade fees.
• No show rate (for past events only): "1 - % of scanned tickets".
  
  
  

🧮 Sales Breakdown

Without Resale Upgrade: We display both revenue & number of tickets sold.

With Resale Upgrade: You can toggle on and off the resale upgrade details.

• Toggle off: By default we only display the number of tickets sold before upgrade.
  
  
  
  
  

• Toggle on: When enabled, we display the details (final number of tickets & revenue after resale upgrade).
  
  
  On this example, it means that initially 251 tickets “2-DAY PASS - REGULAR” were sold, but 17 were upgraded to LATE → The final number of ticket sold is thus 234 REGULAR.
  The revenue can only be computed on the final number of tickets sold (234 * 32.65 = €7,640). This revenue is the revenue organizer net earnings after organizer fees but before resale upgrade fees (see below for more info)

🔬 Resale Upgrade details

Clicking on the 3 last columns opens the resale upgrade details page.

In this example:

• 17 tickets REGULAR were updated to LAST CALL: 251 → 234
  • 17 tickets REGULAR were “un-sold” = -17 * 32.65€ = -555.05€ net earnings
  • 17 tickets LAST CALL were “extra-sold” = +17 * 37.31€ = +634.27€ net earnings

• This represents +92,22€ net earnings for the organizer 

• Shotgun charges 30% of this amount as resale upgrade fees

  -> The 70% remaining is extra revenue for the organizer = +64.55€
  

📊 Sales Evolution (Chart & Table)

1/ Controls

From there, you can:

1. Select deals you want to check → Only those will be included in the chart, table and csv export
2. Select if you want to see data per day or per week → This will impact chart, table and csv export as well
3. Export data as csv

2/ Sales Chart

The graph display sales per time period.

• If several categories: sales are grouped by categories (1 color per category). If not: 1 color per deal.

• You can display either tickets sold or revenue (after Shotgun fees).

• When comparing events, we automatically compare at “event start date - X weeks”, and we include all deals of both events.