Bundles let you sell tickets and merch together in one smooth checkout experience. It’s the perfect way to boost revenue and offer fans an exclusive deal when they grab their ticket.
💡 On Shotgun, you can sell your merch on its own or as part of a bundle with tickets. Learn more on how to sell standalone merch here.
⚠️ Feature not available in Brazil.
In this article
Why use bundles on Shotgun
Bundles are designed to make multi-party sales (tickets + merch) simple, fair, and automated.
💰 Drive more sales. Bundles promote merch directly at checkout with a visible discount increasing average basket value.
⏱️ Save time on logistics. Our Shopify integration syncs your catalog, stock, and shipping information automatically.
🥸 Keep payouts transparent. Shotgun supports multi-party transactions split to each seller (both ticket or merch) automatically receives their proper payout.
We take no fees on merch sales.
If a CD is sold for €10 + €7 shipping, the merch dealer receives €17 in full.
Set up step-by-step
👋 I’m the ticket seller
Step 1 — Create your event
Merch must be linked to an event. To sell merch on Shotgun, you first need to create an event 👉 learn more about event creation
Step 2 — Add your tickets
When your event is created, you need to add tickets 👉 learn more about ticket creation
Step 3 — Invite your merch dealer
Both you and your merch seller need a valid Shotgun account.
- From your homepage, click your event.
- On your event overview, click the ⚙️ gear icon > Manage cohosts > Invite cohost.
- Search for the organizer name and select the role Merch dealer.
- Click Send invitation.
Your merch dealer will receive an email to create their Shotgun account and access the event.
💡 Before adding merch, the merch dealer must have its Shopify store connected to its Shotgun account 👉 Connect your Shopify store to Shotgun
👋 I’m the merch seller
Step 1 — Create your Shotgun account
Step 2 — Connect Shopify to Shotgun
Before adding merch, make sure your Shopify store is connected to your Shotgun account 👉 Connect your Shopify store to Shotgun.
💡 Once connected, your Shopify catalog automatically syncs with Shotgun including products, images, prices, and stock, all in real time.
Create a bundle step-by-step
Both the ticket & merch sellers can perform these actions.
Step 1 — Import merch to the event page
Once the merch dealer’s Shopify store is connected, you can import as many products as you want or just your top sellers.
- Log in to your Smartboard > open your event.
- Go to Ticket listing > Merch.
- Click Import from Shopify > select the products you want to sell.
- Update your Description and Shipping methods if needed.
- Click Save — done!
💡 Shipping fees are configured directly in the Shopify Admin. All delivery methods are supported except Mondial Relay and Relais Colis (not yet compatible).
💡 You can enable Pickup at the event in one click. These orders appear in Shopify with no shipping address.
Your selected merch items will appear automatically on your event page once it’s live.
💡 Product sizes, colors, and other variants are defined in the Shopify Admin. All variants of the same product must have the same price to sync correctly.
⚠️ Cross-border shipping is not supported yet.
Step 2 — Create your bundle
Once merch items are imported, create a bundle directly from the event:
- Go to Ticket listing > Tickets.
- Click the arrow icon at the top right to open the Bundle tab.
- Click Add a new bundle.
- Name your bundle (this name will be visible to buyers).
- Select the ticket(s) and merch item(s) to include.
- Define a discount (optional).
- Add an image and description.
- Click Save.
⚠️ We only sell tickets on Shotgun, never on Shopify.
Your bundle will be available for purchase once your event is published.
⚠️ You should not create bundles directly in Shopify. Each item must exist as an individual product with its current price on your Shopify store before create bundle on Shotgun.
What fan sees
Fans can buy the bundle directly during checkout, seeing both the ticket and the merch item in their cart, easy.
💡 When the order is confirmed, the buyer receives two emails:
- One from Shotgun, containing the event ticket
- One from Shopify, confirming the merch purchase and reference
Manage stock & logistics
The merch products and shipping rates must be defined within Shopify by the merch dealer.
⚠️ Shotgun doesn’t handle shipping or packaging we just make sure everything syncs perfectly with Shopify.
Manage orders & fulfillment
When a bundle is sold:
- Shotgun checks stock availability in Shopify
- Collects shipping info & fees
- Sends the order to Shopify for fulfillment
- Updates stock in real time
⚠️ Any issue (shipping delay, damaged product, wrong item) must be handled directly by the merch dealer or shipper.
Shotgun Support will redirect buyers to the provided Shopify contact email.
Monitor your bundle sales
As a Ticket dealer
- See ticket sales (bundled & standalone) from your Event overview.
- Revenue only reflects ticket sales.
As a Merch dealer
- View merch sales from your Event overview.
Follow-up & refunds
Shipping & contact
Shipping details and the Shopify contact email appear in both the order confirmation email and confirmation page.
Tracking
- For pre-orders: mention release date in the description (e.g. “Ships on Oct 20, 2025”).
- For shipping delays: users should contact the merch dealer directly.
Refunds
Refunds can be triggered by either party (ticket or merch dealer).
- From your homepage, select your event.
- Go to the Orders tab in your event dashboard.
- To refund:
- Select one or several items.
- Click Refund.
Shotgun automatically adjusts balances between each seller.
💡 Refunding a merch item also refunds its shipping fees. 💡 Refunds are only possible if both balances have sufficient funds.
Return policy
- France’s legal minimum: 14 days after delivery.
- The return policy from Shopify is displayed automatically in the event description.
