To help you maintain a cleaner, more reliable contact database and stay compliant with GDPR. Shotgun automatically deletes personal data from inactive contacts after a certain period of inactivity, or upon request.
💡 This aims to improve the quality of your data and the performance of your marketing efforts, while ensuring compliance with current regulations.
In this article
How does automatic deletion work?
Every day, we automatically delete accounts that meet both of these criteria:
No login in the past 2 years
No purchase in the past 3 years
If both conditions are met, the user’s personal data is permanently deleted.
⚠️ Once deleted, personal data cannot be recovered and the account cannot be restored.
What personal data gets deleted?
When an account is deleted, all personal data is either permanently erased.
This includes:
👤 Personal details (name, email, location, phone number)
📩 CRM data (tags, segments, preferences)
💡 Deleted contacts will no longer appear in your contact list. You’ll still see their order data in event dashboards and sales reports and continue to process refunds linked to those orders if needed.
