Understand your contact list

Your contact list is more than a database, it’s the living memory of everyone who’s ever interacted with your events.

Shotgun helps you centralize, explore, and manage all these contacts so you can better understand your community and reach them efficiently.

In this article

• What is a Shotgun contact
• Understand contact attributes & filters
• Import your contacts
• The Contact panel

What is a Shotgun contact

A contact represents anyone who has interacted with your organizer activity on Shotgun:

• 🎫 They bought a ticket (or were part of a group ticket) for one of your events
• ❤️ They follow your organizer page
• 🔥 They joined a waiting list or pre-registration
• 📮 You send them an invitation
• ⬇️ You manually imported them (via CSV)

💡 Each contact is unique and identified by their email address. If a contact is imported or registered multiple times, Shotgun automatically merges the entries, no duplicates.

Contact attributes & filters

Each contact has a set of attributes that describe them, both static (who they are) and dynamic (what they’ve done).

 

Static attributes include:

• Name, Email, Phone number, Location, Creation date

Dynamic attributes include:

• Number of events attended
• Last event date
• Total amount spent
• Follow your Organizer Page
• Opt in your Newsletter or Notification

You can filter your contact list using any of these attributes to create powerful audience segments. For example:

• “Top Spenders”
• “First-time Attendees”
• “Inactive Fans”

⚠️ Some information might appear missing — that’s normal. The amount of data available depends on the contact’s origin (imported, buyer, follower, etc.) and whether they are registered on Shotgun.

Import your contacts

Already manage an audience elsewhere: CRM, mailing list, or guest list? You can easily import them into Shotgun to keep everything in one place.

👉 Learn how to import your contacts

The Contact panel

Click on any contact to open their Contact panel.

This view gives you a 360° overview of their activity with your events:

• Purchase history and attendance
• Communication preferences (push & email)
• Event engagement (waiting list or pre-registration)

👉 To learn more, discover how to use your contacts with segments.