Promoting an event doesn't start only when it goes live. It begins before publication and continues throughout its entire lifecycle.
On Shotgun, you have several built-in tools to increase visibility, grow your community, and boost sales directly from your Smartboard.
By combining your public page, notifications, exclusive community tickets, and newsletters, you build momentum around your brand and reach more fans at the right time.
In this article
Grow your Shotgun community
Building a strong community is one of the most impactful ways to amplify your launches. The more people follow your public Shotgun page, the more impact your launches will have. Followers receive automatic notifications when you publish an event or release tickets, and you can also reach them through newsletters.
These tools help you attract more followers and turn occasional attendees into loyal fans.
Customize and share your Shotgun public page
Your Shotgun public page is your public profile on Shotgun. It’s where fans discover who you are, browse your past and upcoming events, and choose to follow your activity.
We strongly recommend completing it before launching your first event. A clear, compelling page helps fans understand your identity instantly, which increases trust and boosts your follower count.
👉 Learn more Customize and share your Shotgun public page
Create community-exclusive tickets
Community-exclusive tickets are one of the most effective ways to turn occasional attendees into loyal fans. By offering a special price reserved for your Shotgun public page followers, you:
reward your most supportive fans,
encourage more people to follow your Shotgun page to unlock the same benefits.
👉 Learn more Create community exclusive tickets
Boost your sales
Once your community is growing, these tools help you convert interest into ticket sales especially during key launch moments.
Send push notifications
Push notifications are one of the most impactful tools to increase early visibility and drive sales.
They appear instantly on your fans’ phones and inside the Shotgun app, helping your event stand out at the exact right moment.
Before continuing, let’s take a quick look at how they work and when to use them to get the best results.
👉 Learn more Send push notifications
Display your event on Spotify, Bandsintown & Songkick
Each time you add artists to your lineup on a public event, Shotgun automatically shares it across Spotify, Bandsintown, Songkick, and over 20 other music platforms helping your event reach new audiences and sell more tickets effortlessly.
💡 No setup needed, this integration is enabled by default on all organizer accounts.
👉 Learn more Display your event on Spotify, Bandsintown & Songkick
Send a newsletter
Staying connected with your community is essential, and you can now do it directly from your Smartboard.
With the built-in Newsletter tool, you can create and send marketing campaigns or event updates in just a few clicks no need to switch platforms.
💡 Already using another email tool? Shotgun integrates with Mailchimp and Brevo.
👉 Learn more Send a newsletter
Go further
Once you’ve activated your core promotion tools, you can extend your strategy even further:
Publish your event in pre-registration
Pre-registration helps you build momentum before ticket sales even begin. Your event goes live before tickets are available.
With a mobile-first design and built-in smart notifications, this feature is designed to grow your community early and create anticipation for your tickets launch.
👉 Learn more Launch a pre-registration event
Run paid ads on Meta
The Meta Pixel is a small piece of code from Meta (Facebook & Instagram) that helps you track user actions on your pages. It tells you who visited your event or organizer page, what they did (viewed, added a ticket to their cart, initiated checkout, purchased), and lets you run smarter, more efficient paid campaigns.
👉 Learn more How to connect & use Meta Pixel integration? or How to connect & use Google Tag Manager integration?
