Shotgun’s feed matches each fan with events they are most likely to care about, based on their tastes, habits, and activity on the app.
For you, this helps your events reach more relevant audiences instead of getting lost among everything published.
This article explains how recommendations work and how to improve your chances of being featured.
In this article
The modules behind your event's visibility
Several modules on the home page automatically rely on this matching logic to decide which events to show, and to whom.
💡 This works organically: there's no paid placement or boost involved. How often your events get featured depends only on how well they match fan profiles.
- Weekly Agenda: a personalized weekly selection of events matched to the fan's tastes and habits.
- Spotlight: a personalized highlight of events matched to the fan's tastes and habits.
- Artists: surfaces events featuring artists the fan already follows.
- Friends: highlights events that the fan's friends are attending or interested in.
- Organizer: surfaces upcoming events from the organizer pages the fan already follows.
💡 The more interactions your event and your organizer page generate (views, clicks, shares, follows), the more these modules have to work with.
Tips to boost your visibility on the feed
Your event visibility on the Shotgun app depends on how clearly we can understand your event, who it is made for, and how fans react to it.
Build your audience on Shotgun
The more connected your community is to your Organizer page, artists, and events, the easier it is to surface your events to relevant fans.
☑️ Grow your Shotgun followers
Fans who follow your Organizer page or the artists you program are more likely to see your events.
A bigger follower base gives your events more chances to appear in front of people who already showed interest in your universe.
💡 To grow your Shotgun followers:
- Add your Shotgun organizer page link to your Instagram bio
- Share your organizer page in stories before and after each event
- Remind fans to activate notifications so they do not miss your next events
☑️ Encourage sharing within your community
Shares help your event travel beyond your existing audience.
When fans share your event shortly after publication, it creates early signals that help us understand the event’s potential audience.
💡 To encourage sharing:
- Ask artists, collectives, venues, and partners to share your Shotgun event link
- Share ready-to-use story assets with your partners
- Highlight limited tickets, early access, or community prices when relevant
- Encourage fans to send the event to their friends
Help us understand who your event is for
Recommendations work better when your event has a clear audience, music direction, and identity.
☑️ Program a line-up that matches your target audience
If the artists in your line-up are followed, listened to, or connected to the type of fans you want to reach, your event has a better chance of being recommended to that audience.
💡 To strengthen this signal:
- Add artists early if they are part of your main selling point
- Ask artists to share the event from the Shotgun link
- Encourage artists to grow their own Shotgun followers when possible
☑️ Use precise, consistent music tags
Music tags help us understand which fans are most likely to be interested in your event.
💡 Good tagging means:
- Choosing a few accurate genres
- Avoiding overly broad combinations
Polish your event page
Your event page is not only a sales page. It also helps the app understand what your event is, where it happens, and who it should be shown to.
☑️ Get your event details right
A complete and precise event page helps us match your event with the right fans.
💡 Your description does not need to be long. It just needs to clearly explain what fans can expect.
☑️ Keep a clear, consistent visual identity
A consistent visual identity helps fans recognize your events and helps us understand the audience you are speaking to.
Publish at the right time
Timing matters. The earlier your event is published, the more time the app has to understand it and progressively surface it to relevant fans.
☑️ Publish early enough
Publishing ahead of time gives the app's recommendations room to progressively put your event forward, gathering views, interest, shares, cart adds, and sales along the way.
⚠️ Your event still needs to be clear enough to be understood from day one: concept, venue or area, visual, description, and ideally part of the line-up.
☑️ Generate interactions before the sale
Sales are not the only signal that matters.
Interactions also help us understand interest around your event, especially before the sale starts.
Useful pre-sale actions include:
- Launching pre-registrations 👉 Launch a pre-registration event
- Opening early access to your community 👉 Offer exclusive presale with early access
- Creating community tickets for followers 👉 Create community exclusive tickets
- Asking fans to follow your page before the sale 👉 Customize and share your Shotgun public page
