Once your event is created, it’s time to build the ticketing that goes with it. With Shotgun, you can customize your ticketing exactly the way you want from simple setups to more advanced configurations tailored to your needs.
Before continuing, keep in mind that publishing an event on Shotgun always follows three simple steps:
Create your event → Read the article
Set up your ticketing → (you’re here!)
Publish your event → Read the article
Each step is independent, and you can take your time. Nothing is visible publicly until you decide to publish.
In this article
Understand ticket types
Shotgun supports three types of tickets. They reflect where and how the sale happens, and they allow you to centralize everything in one place:
Online ticket Sold directly on Shotgun (app & website).
💡 These appear on your event page and are the most common type of ticket organizers use.
Venue ticket Sold onsite: door sales, physical box office, etc. Perfect for last-minute sales or for events with a strong walk-in audience.
Offline ticket. Tickets sent to a predefined list of people. We recommend assigning them a price so you can track your overall revenue and ensure they appear in your reports.
💡 Centralizing all your ticket types gives you a clearer overview of capacity & revenue, no matter how the tickets were actually sold.
Create tickets
You can create as many tickets as you need, and each one can have its own rules, price, and visibility.
From your Event dashboard:
Click on Add tickets
2. These fields must be filled in before saving your ticket:
Ticket type
Choose between online, venue, or offline 👉 See previous section
Ticket name
This name appears publicly to fans during purchase. Keep it clear.
Number of tickets
Set how many tickets you want to sell for this specific ticket.
💡 Your event’s total capacity is calculated by adding up the quantities set for each of your tickets.
Price
Enter the price before Shotgun fees.
💡 The “What customers see” price corresponds to your price + Shotgun fees. All taxes are already included nothing extra is added afterwards.
Your tickets are ready with the basic settings, but you can go further to fine-tune them if needed.
👉 See next section
Advanced ticket options
Shotgun also lets you customize your tickets to fit your needs if you want to take things further.
Description & image
Displayed on the event page and on the PDF ticket. Use this space for practical information or legal details.
Visibility restriction
This option is perfect when you want to reward your most loyal fans or partners with exclusive access to ticket sales while keeping your event in pre-registration for the general public.
👉 See Set up exclusive presale with early access
Segment restriction
With segment restrictions, you can create tickets available only to a specific audience.
It’s ideal if you want to engage and grow your subscribers they subscribe first, then they can buy the ticket.
👉 See Sell ticket to specific contact segments
Group Tickets
Group Tickets let you create bundled offers sold in a single transaction.
They make it easy for a customer to buy for their entire group at once (friends, family, team), while ensuring each attendee receives their own individual, scannable ticket.
👉 See Create group tickets
Create categories (optional)
Categories let you group several tickets under the same section. They help you structure your ticketing when you’re offering multiple variants of a similar access, or when you want to separate day passes, VIP tiers, bundles, etc.
⚠️ This step is optional. If your ticketing is simple, you can skip it and jump straight to creating tickets.
From your Event dashboard:
Click on Ticket Listing > Tickets
On the top right corner click on Category of tickets
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Then configure the following fields:
Name, description & image
Appears on the ticket PDF and helps fans understand what the category includes.
💡 Examples of when to use categories: “Day 1 Pass” with Early Bird, Regular, Last Release
4. You can configure advanced options (optional):
Capacity
Set the total number of tickets available in this category. All tickets within this category count toward this limit.
💡 Example: If the category capacity is 300 and you create three tickets types (Early Bird / Regular / Last Release), the total sold across all cannot exceed 300.
Category access validity
Set when this category is valid (most often your event date). Useful for multi-day events or special timed accesses.
Location
Only necessary if your tickets are restricted to a certain area.
What fans see
Next step
Your ticketing is now fully ready. The final step is to publish your event so it becomes visible and starts selling.
➡️ Continue to the next article: Set up your event publication
