Are you tired of witnessing black market sales of your event tickets and fraudulent activities of people selling fake tickets to your community?
We understand your concern, and that's why Shotgun app allows your customers to resell their tickets securely within the Shotgun app, eliminating any possibility of fraud.
Moreover, you can earn extra revenue thanks to the Resale Upgrade feature. So, sell your tickets with confidence and enjoy your event!
How does the Resale Upgrade work?
We have introduced the Resale Upgrade feature to help you increase your profits from ticket sales. With this feature, your tickets will always be sold at the highest possible price, thereby maximizing your earnings.
Whenever a user resells a ticket, we will cancel their original ticket and, if possible, create a new one at the highest possible price. This means that you will receive additional revenue as a result of this Resale Upgrade.
Let’s take an example
Your event is Sold Out and has the following pricing structure:
If a user decides to resell their regular bird ticket, the original ticket will be canceled, and a new late bird ticket will be generated.
This means that you will have the opportunity to earn extra revenue based on the difference between the price of the late bird ticket and the original regular bird ticket.
- ❌ 1 🎟️ regular bird ticket is canceled - 20€
- ✅ 1 new 🎟️ late bird is generated - 30€
→ The price difference of the tickets is 10€ (30€-20€)
Shotgun charges a 30% fee on the Resale Upgrades
→ You’ve earned an extra revenue of 7€ 💰
Impact on ticket quantities
When your tickets are being upgraded, the quantities of your tickets will change accordingly.
If we upgrade a regular bird ticket to a late bird ticket, one ticket will be removed from the quantity of the regular bird tickets, and one ticket will be added to the quantity of the late bird tickets.
You can check the updated quantity of your tickets by visiting the ticket listing page from the Smartboard:
"-1⚡️" means one ticket has been removed from the quantity
"+1⚡️" means one ticket has been added to the quantity
Extra revenue and Fees
How do you know how much extra revenue you generated?
On the event's ticket listing screen, you can view the revenue generated by the event in two ways:
- RESALE EXTRA REVENUE
The Revenue, is the global revenue of your event. This amount is the total of all the sales generated by your event, including the resale upgrade revenue.
Revenue = Primary Revenue + Resale Upgrade Revenue
The Resale Extra Revenue, is the net extra revenue you’ve made thanks to the Resale Upgrade feature. The Resale Extra Revenue is calculated based on the price difference of the Resale Upgrades after applying the 30% Resale Upgrade fees.
Resale Extra Revenue = Upgrade Revenue - Shotgun Fees (30%)
If you'd like to know the details of the calculation of the Resale Extra Revenue of your event, we can send you a report of the calculation details. To request your report:
- Visit your event
- Visit your ticket listing
- Click on
(?)next to the RESALE EXTRA REVENUE
- Click on Request a detailed report of the calculation
- Submit the form
Exceptions and Special Cases
When it comes to upgrading tickets, there are some exceptions and special cases that you should be aware of. In certain situations, we won't upgrade your tickets automatically, as you may not want to increase the quantity of your tickets.
These exceptions apply to the following types of tickets:
- Tickets that are only available with a private link
- Tickets that are restricted to a specific segment
- Group tickets
For those types of ticket,
❌ No ticket can be upgraded to those tickets
✅ Those tickets can be upgraded to any ticket
Disable the Resale Upgrade
If you are selling tickets that are only available for a limited time, such as tickets before midnight, it may not be ideal to witness a decrease in the quantity of those tickets. Therefore, you might want to manually disable the Resale Upgrade option for such tickets.
Whether you want to ensure smooth access control or maximize the profits you make at the bar during your event, don't worry, we've got you covered!
When the resale is disabled on a ticket tier:
❌ No ticket can be upgraded to this ticket tier
❌ This ticket cannot be upgraded to another ticket
To disable the Resale Upgrade on a ticket tier:
- Edit the ticket settings
- Go to Advanced Options
- Scroll down to Resale Upgrade Policy section
- Disable the Resale Upgrade