Set up a secret address for your event

Hosting events with secret locations? Here’s how to announce and manage a secret address keeping the mystery alive while ensuring a smooth experience for your buyers.

 

In this article

• Set up the address

• Reveal the address

• Update your event address on your Shotgun event page

Set up your secret address

During event creation, you can choose between:

• Exact Address → if you already know the exact location.

• General Location (e.g., “Uptown New York”) → if you want to keep the mystery while reassuring buyers.

💡 Set up at least a general location helps buyers trust your event’s legitimacy, while keeping the exact location hidden. This way, your fans will see the name of the city, without a specific address, as shown below. 👇

 

Let buyers know when and how they’ll receive the address:

• Add a note in your event description (e.g., “Exact location revealed 24h before the event”).

• Keep your message consistent across social media and emails.

Reveal the address

When it’s time to reveal the address:

• Go to your Smartboard > Marketing > Campaigns

• Click on "Announce address" to send an email and push notification to all ticket holders

💡 This ensures every attendee receives the correct details securely without making the address public. Here is what they will receive 👇

Once revealed, buyers can always find the address in their tickets. Encourage them to check there first to reduce last-minute support requests.

Update your event address on your Shotgun event page

The “Announce Address” action does not update your public Shotgun event page. To do so:

1. From your Smartboard homepage, click on your event

2. Go to your Event settings

3. Enter the exact address

4. Click Update event to save changes

💡 Plan the reveal moment carefully (e.g., 48h before the event). Delayed or last-minute reveals can frustrate buyers.

✅ Need more help? Contact our support team