How to add custom HTML to your GTM?

If you're working with a service provider or another platform where you need to integrate custom HTML tags:

1. Create a new tag

• Click on "Tags" in the left menu
• Click "New" or "Add Tag"

2. Configure the tag

• Click on "Tag Configuration"
• Select "Custom HTML"

• Paste your custom tag code

3. Set up triggers

• Click on "Triggering"
• Choose when the tag should fire (e.g., All Pages, Purchase …)

4. Name your tag

• Give it a descriptive name for easy identification and save it.