đź’ˇ Custom conversion allows the tracking purchases for a specific Shotgun event, by using the event id for a perfect match
To create a custom conversions for a specific Shotgun event:
- In your Ads Manager, click on Events Manager
2. Select "Custom Conversions"
3. Click on "Create custom conversion"
4. Add a name, your data source (your pixel),
5. Select website for “Action Source”
6. Select Purchase for “Event”
7. Select “Event Parameters" and copy/paste this variable : shotgun_event_id
8. Choose “Contains”
9. Add your event id you can find here thanks the pixel helper on your event page 👇
10. After creating your conversion, add your new KPI by creating a custom column
11. Click on "custom conversions" then select your conversion by "Total", "Value" and "Cost"
12. It is done ! You can track the conversion with more granularity and better direct Meta targeting by opting for this conversion objective
