How to integrate my Tiktok Pixel ?

Shotgun doesn’t offer a native TikTok Pixel integration. The good news? You can still track all your Shotgun pages in just a few minutes through Google Tag Manager (GTM)—no code edits required.

Before you start

Make sure you have:

• An active Google Tag Manager account
• GTM already connected to Shotgun – follow How to connect & use Google Tag Manager?
   

How to add my TikTok Pixel on Shotgun

Step 1: Locate your TikTok Pixel

1. Select your account on your Business center and click on Events Manager

2. Copy/paste your Pixel ID

Step 2: Import the official TikTok template into GTM

1. In GTM, open your container and select “Templates”.
2. Click “Search Gallery” and type “TikTok”.

3. Choose “TikTok Pixel Tag” (official template) and click “Add to workspace”.

4. Confirm the import.
    

Step 3: Add your Pixel ID

1. Still in GTM, go to “Tags” → click “New” → “Tag Configuration”.
2. Select the TikTok Pixel template you just imported.
3. Paste your Pixel ID.
4. Set the Trigger to “All Pages” (or any specific rule you prefer).
5. Click “Save”.

Step 4: Publish your GTM container

1. Click “Submit”.
2. Enter a version name (e.g. “TikTok Pixel v1”) and hit “Publish”.

Step 5: Verify the Pixel is firing

1. Install the TikTok Pixel Helper Chrome extension.
2. Visit a live Shotgun page and accept marketing cookies.
3. The extension should list your Pixel ID with events like PageView.

⚠️ Note: The Pixel records data only after installation and only on the web version of Shotgun (not the mobile app). Ad-blockers or cookie refusal will prevent events from firing.