Shotgun's feed doesn't show every event to everyone. It matches each fan with the events they're most likely to care about, based on their tastes, habits, and past interactions in the app: events they've attended, music styles they follow, artists they're into, pages they've viewed, and similar events they've checked out.
For you as an organizer, that's good news. Instead of your events getting lost among everything published on the app, they get shown to the audiences actually likely to buy a ticket. The better your event matches a fan's profile, the more visible it becomes to them.
This article walks you through the modules that power these recommendations, and the concrete levers you can pull to get your events featured more often.
In this article
The modules behind your event's visibility
Several modules on the home page automatically rely on this matching logic to decide which events to show, and to whom.
💡 This works organically: there's no paid placement or boost involved. How often your events get featured depends only on how well they match fan profiles.
- Weekly Agenda: a personalized weekly selection of events matched to the fan's tastes and habits.
- Spotlight: a personalized highlight of events matched to the fan's tastes and habits.
- Artists: surfaces events featuring artists the fan already follows.
- Friends: highlights events that the fan's friends are attending or interested in.
- Organizer: surfaces upcoming events from the organizer pages the fan already follows.
💡 The more interactions your event and your organizer page generate (views, clicks, shares, follows), the more these modules have to work with.
Tips to boost your visibility on the feed
Build your audience on Shotgun
Grow your followers
Fans who follow your organizer page or the artists you program are more likely to see your upcoming events appear in the modules dedicated to follows. The bigger your base of followers, the more often your events get surfaced this way.
Encourage buyers to follow your page and activate notifications right after they purchase. That's when they're most engaged.
Encourage sharing within your community
Generating shares quickly after publishing helps your event reach fans who don't know you yet, not just your existing community.
Speak to the right audience
Program a line-up that matches your target
Several modules rely on the relationship between fans and artists. The more an artist is followed or listened to by the audience you want to reach, the more likely your event is to be recommended to that audience.
Use precise, consistent music tags
Music tags help us identify which fans are most likely to be interested in your event. Choose a few tags that genuinely represent your programming instead of stacking broad or overlapping categories. Piling on too many categories only makes your profile harder to read.
Polish your event page
Get your event details right
The more precise your event page, the more easily we can match it to the right fans. Pay particular attention to your description of the music and the venue, your visuals, and your music genres.
Keep a clear, consistent visual identity
A consistent visual identity helps us understand which audience you're speaking to. A visual identity that's too scattered across events makes your profile less readable.
Time it right
Publish early enough
Publishing ahead of time gives the app's recommendations room to progressively put your event forward, gathering views, interest, shares, cart adds, and sales along the way.
⚠️ Your event still needs to be clear enough to be understood from day one: concept, venue or area, visual, description, and ideally part of the line-up.
Generate interactions before the sale
We don't only look at sales. Interactions like clicks, interest, shares, cart adds, and follows count too. Pre-registrations, teaser campaigns, community tickets, or incentives to follow your page all help reinforce your visibility before tickets even go on sale.
Build momentum right after publishing
The first few days matter. Strong early traction helps us understand your event faster and recommend it more widely. Events that already show strong activity tend to get pushed forward first.
