Promo codes are a simple and powerful way to reward your fans or drive more ticket sales with exclusive discounts. You can create them directly from your Smartboard, customize the type of discount, and track how well they perform, all in real time.

In this article

• Create promo codes

• What fans see

• Manage promo codes

Create a promo code

1. From your Smartboard, go to:

   • Marketing > Promo Codes

   • or Event > Promote > Promo Codes

   

2. Click Add a new Promo Code

3. Fill in the following details:

   • Name

   • Event scope: Apply to a specific event or all events

   • Discount type:

     • Flat amount (e.g., €10 off)

     • Percentage (e.g., 20% off)

   • Quantity: Max number of tickets that can be sold using the code

   

4. (Optional) Click Advanced options to:

   • Limit the promo to specific ticket types (e.g., Early Bird, VIP)

   • Restrict the number of uses per customer

Once created, you can share the promo code! 

💡 Want to create promo codes for people promoting your event? Add promoters directly from your Smartboard and generate a dedicated promo code for each. You can then track their sales and performance in real time 👉 Learn more ? Promoters Management

What fans see

Fans can use the promo code during checkout whether they’re buying on the web or the app, the promo code field appears in the Cart once tickets are selected.

Manage promo codes

There are two easy ways to reach your promo code settings:

• From the main menu: Go to Marketing > Promo codes, then select your event.

• Or directly from the event dashboard: Click Promote > Promo codes.

Edit a promo code

Need to adjust a discount or update the quantity? Simply click on the promo code to:

• Change its name, type (amount or percentage), or value

• Update the maximum quantity available

• Restrict usage by date or ticket type

💡 To stop a promo code, set its maximum quantity to match the number of tickets already sold with it. This will immediately prevent further use.

Delete a promo code

To remove a promo code, click on it, then hit Delete.

⚠️ You can only delete promo codes that haven’t been used yet. If any tickets have been sold with the code, it stays in your list for tracking purposes.

Monitor promo code performance

Every promo code includes detailed stats to help you understand its impact:

• Number of uses: How many times the code has been applied

• Revenue generated: The total ticket sales from this code

• Total ost: The total cost

💡 Want the big picture? Head to the Banking section to view the total cost of all promo codes across your event.