Staying connected with your community is essential, and you can now do it directly from your Smartboard.

With the built-in Newsletter tool, you create and send marketing campaigns or event updates in just a few clicks. No need to switch platforms.

💡 Already using another email tool? Shotgun integrates with Mailchimp and Brevo. Log in to your Smartboard, go to Settings > Integrations to sync your mailing solution.

In this article

• Promotional vs practical emails
• Send a newsletter
• Monitor your campaign

Promotional vs practical emails

Before starting, let’s look at the two email types you can send on Shotgun. Each one serves a different purpose, and using the right one ensures compliance and better performance.

Promotional emails

For announcements, news, and event marketing.

💡 Sent only to contacts who opted in (those who selected Receive news when they followed you or bought a ticket).

Practical emails

Sent to ticketholders to share essential event information: access details, lineup changes, and last-minute updates.

⚠️ Practical emails must not be used for marketing. Misuse may lead to account suspension.

Send a newsletter

Step 1: Create your campaign

From your Smartboard, choose one of the two paths:

• Go to Marketing > Campaigns

• Or from your event dashboard: Event > Promote > Campaigns

Then click Send email.

Step 2: Select your audience

Choose Promotional email.

Then pick who you want to reach:

• All my contacts send to your entire subscriber base

• Contacts from a segment target a specific audience

💡 Segments let you filter your audience by activity, purchase history, or demographics 👉 Learn more about segments.

Step 3: Design your newsletter

Now let’s bring your email to life ✨

💡 You can also import HTML templates if you already have some.

Add a subject line, then use the drag-and-drop builder to insert:

• Titles and text blocks

• Images and buttons

• Video embeds

• HTML blocks for advanced customization

💡 You can also use the integrated AI to improve your content: generate visuals, correct wording, change tone, and more.

💡 Remember to preview your email on different devices to make sure it looks great everywhere.

Step 4: Test and send

Before you hit send:

1. Click Send test to preview it in your inbox

2. Double-check formatting, links, and personalization

When you’re ready, choose how to send your campaign:

• Send now > Confirm

• Schedule > Select date & time > Confirm

Step 5: Monitor your campaign

Once your email is sent, you can track its performance right from your Smartboard.

Go to Marketing > Campaigns.

You’ll see key metrics such as:

• Delivered — number of emails successfully sent

• Open rate — percentage of opened emails

• Click rate — number of link or button clicks

• Revenue — sales generated from your email

💡 All links include automatic UTM tracking, so you can measure results precisely.