Progressive ticket release lets you control exactly when each ticket tier becomes available. By releasing tickets step by step:
You build urgency and anticipation at each price level
You keep your event page clear and easy to understand
You encourage faster decision making by focusing buyers on one option at a time
Nothing is published until you decide. You can also adjust everything later if needed.
In this article
Set up progressive ticket release
Before continuing, make sure all your tickets are already created 👉 For more details, see Set up your ticketing.
Step 1. Access event publication settings
From your Event dashboard, click Set up publication.
Step 2. Configure progressive ticket release
Once your publication settings are defined, move to Step 2: Tickets release. This is where you'll set up progressive ticket release.
Each ticket has its own sales period, meaning you decide when it becomes available.
Option 1: Sales period = Now
This is the default option. It simply means: as soon as the event is published, the ticket is available.
đź’ˇ Perfect for single-release events or when everything opens at once.
Option 2: Sales period = On a specific date
If you want a bit more control, choose a date and time for that specific ticket. This is great when:
You’re staging your release (e.g. Early Birds on Monday, Regular on Friday)
You want to time sales to a specific moment
1. Select the start date and time
Choose when this ticket should become available for purchase.
đź’ˇ You can also set a sales end time (optional). If you:
don’t set one, the ticket stays available until the end of the event
do set one, the ticket will appear as sold out at this time
2. Choose the ticket visibility before sales open
Before the start date, you decide whether the ticket is shown on your event page and how it appears. You have three options:
Visible: The ticket appears on the event page with its start date and its price.
đź’ˇ This option is useful when you want to show fans what's coming next and let them plan ahead.
Visible without price: The ticket appears on the event page with its start date, but the price is hidden.
đź’ˇ Perfect when you want to tease the next tier without committing to a price yet, or when you want to keep pricing confidential until release.
Not visible until sales start: The ticket remains completely hidden until the sales start time. This option helps keep your page clean or avoid confusion when preparing multiple tiers in advance.
Option 3: Sales period = After this ticket
This mode lets you create a tiered release, where one ticket opens only when another one sells out.
💡 Think of it like a chain: Early Bird → Regular → Late Release → Last Release. Fans only see the current tier.
For each ticket, you’ll define two elements:
1. Choose which ticket unlocks it
Select the ticket that must be sold out before this one becomes available. This creates your tier progression. (ex: Early Bird → Regular → Late Bird).
2. Set the ticket visibility before it opens
Before the start date, you decide whether the ticket is shown on your event page and how it appears. You have three visibility options: Visible, visible without price or not visible until sales start.
Step 3. Review before going live
Before you hit publish, take a moment to review your setup.
This final check helps ensure everything is aligned with your launch strategy: visibility, timing, ticket sequencing, and any scheduled releases. Then click on Publish now 🚀
đź’ˇ Once your event is live, you can still edit ticket sales rules at any time from the ticket settings.
Adjust ticket release after publication
You can adjust ticket release settings at any time, even after publishing.
From your Event dashboard > Ticket listing > Tickets > Edit > Sales period.
đź’ˇ This flexibility allows you to adapt your strategy if sales are faster or slower than expected.
