You need to communicate details to your attendees, that’s where Practical emails come in.
They’re made to deliver essential information directly to all ticket holders, regardless of whether they’ve opted into marketing emails.
Use it when you need to share operational information such as:
- Event access address
- Timetable or lineup update
- Venue rules or safety instructions
- Event cancellation notice
In this article
Practical vs. Promotional emails
- Practical email: For logistics and operations (e.g. access info, last-minute update, lost & found…). Sent to all ticket holders.
- Promotional email: For marketing and communication (e.g. new event, partnership, announcement…). Sent only to opt-in contacts.
⚠️ : Practical emails must never be used for promotion. Misuse of this tool can lead to the suspension of your account (GDPR compliance).
How to send a practical email ?
You can send a Practical email directly from your Smartboard:
Step 1: From your homepage, click on your event, then click on Promote> Campaign > Send email
Step 2: Choose Practical email & Write your message using the built-in editor
Step 3: Send it right away or schedule it for later (Optional: send a mail test)
💡 : If you used the Secret Address feature, you can send a Practical email to reveal your event’s address to all ticket holders → see Set up a secret address for your event
