Community-exclusive tickets are one of the most effective ways to turn occasional attendees into loyal fans. By offering a special price to your followers, you reward the people who support you the most and encourage more fans to follow your Shotgun page to unlock the same benefits.
In the next steps, you’ll see how to create these segment-restricted tickets and use them to strengthen your community over time.
Let’s walk through how to set them up and get the most out of your community.
In this article
Contact and segment basics
Before setting up an exclusive ticket, let’s make sure the basics are clear, it will help you use the feature with confidence.
A contact is anyone who has interacted with your organizer activity on Shotgun (bought a ticket, follows your organizer page, signed up for a pre-registration or as imported manually)
đź’ˇ Every contact is unique and identified by their email address.
👉 Learn more Understand your contact list
A segment is a group of contacts who share something in common: maybe they attended the same event, live in the same city, or follow your page.
👉 Learn more Create and use segments
Create community exclusive tickets
The more people follow your public Shotgun page, the more impact your launches will have. Followers receive push notifications when you publish new events or release tickets, and you can contact them via newsletters.
Offering a special follower-only price is an effective way to encourage people to follow you. Let’s walk through how to set it up.
Step 1 - Create your segment
Start by creating the segment you want to target.
Log in to your Smartboard.
Go to Marketing > Segments
Click New segment > Create a dynamic segment
In the Marketing section, select Yes for Followers, Subscribed to newsletter, and Subscribed to push. Then click Create segment.
Name your segment, then click on Create segment.
đź’ˇ Segment name example "Followers"
You “Followers” segment is now created ✅
Step 2 - Restrict a ticket to your segment
Now that your segment is ready, it’s time to link it to the right ticket. This is what ensures only your selected audience can access the offer.
👉 To learn more about creating tickets, see Set up your ticketing.
From your Events dashboard, click on your event.
You can:
Create a new ticket via Set up ticketing, or
Edit an existing one via Ticket Listing > Tickets > Edit
Then scroll to Advanced options > Segment restriction and select your segment “Followers”.
⚠️ The first time you add a segment restriction, Shotgun automatically limits the ticket to 1 per user. You can increase the limit afterward if necessary.
Step 3 - Clearly name your ticket and add a description
To avoid confusion for your audience, make the access condition visible directly in the ticket name or description. This helps fans understand who the ticket is for before they attempt to buy it.
đź’ˇ Name examples : "Community Ticket (-xx%)" or "Member only"
Description example: "Follow our Shotgun page and turn on notifications to unlock this special price. Click here to follow our page."
If the email matches the segment, the fans can buy the ticket. If not, the purchase is blocked, and the fan sees an explanatory message.
⚠️ For co-hosted events, only the event owner can manage segment restrictions. Cohosts can export eligible emails and share them with the owner to create a static segment.
