Pre-registration helps you build momentum before ticket sales even begin. With a mobile-first design and built-in smart notifications, this feature is designed to:

• Grow your community early
• Create anticipation for your launch
• Convert more fans through segmentation and retargeting tools

In this article, we’ll walk you through how it works and how to configure it on your Shotgun Smartboard.

💡 A pre-registration phase means your event page is visible on Shotgun’s app & website but without tickets on sale yet.

In this article

• Set up pre-registration
• Access your pre-registered data
• Retarget Fans Who Haven’t Bought Tickets Yet
• Edit or cancel a pre-registration event
• Go Further : Enable Ticket Sales to a Specific Audience Before My Launch Date

Set up pre-registration

To publish your event in pre-registration mode:

Step 1: Go to your Smartboard and select the event

Step 2: On the event page, click “Set up publication”

Step 3: When choosing your publication strategy, select “Publish without tickets first”

💡 You can choose to publish your event now or schedule it for a later date.

Step 4: Upload a vertical cover image or video, and add a tagline to tease the event

Step 5: Schedule your ticket release date, or choose to do it later

Step 6: Review and click “Publish”

⚠️ Warning : Always preview your event before you publish it.

🎉 Your event is now live in pre-registration phase!

💡 Good to know: Fans who pre-register are automatically added to your contact list and to the visible cohosts’ communities (i.e. cohosts who are not hidden and have "editor" roles).

What fans see

• On the app: Logged-in users can pre-register in 1 click and choose their preferred notification method (push, email, or both)
• On the web: Visitors can pre-register by simply entering their email — no account needed

At ticket release, pre-registered fans receive automatic notifications (push + email).

💡 Good to know: Pre-registering fans are marked as “interested ❤️” — increasing your event’s visibility and social proof.

Access your pre-registration data

Once your event is published in pre-registration, you’ll see three banners on your event page showing key performance insights:

• “Pre-registered”: Number of fans who signed up
• “Visits”: Number of unique visits to your event page

Retarget fans who haven’t bought tickets yet

As soon as pre-registrations begin, a smart segment is automatically created — it includes all fans who signed up but haven’t purchased tickets yet.

You can use this segment to:

• Send a dedicated email campaign
• Create exclusive ticket deals just for them
• Launch Meta retargeting ads to convert drop-offs

Edit or cancel a pre-Registration page

• You can edit your tagline, vertical cover, or scheduled release at any time from the event configuration page.
• To cancel a scheduled pre-registration, return to the event editor and adjust your publishing strategy.

Go Further

Enable ticket sales to a specific audience before my launch date

Give early access to superfans, partners, or private communities before your event officially launches. Even while your event is in draft or pre-registration mode, it’s possible to sell tickets privately by sharing a direct private link.